LOGO DESIGN

Graphic and logo designer Konrad Rode previously traded as Rode Graphics in Bellville, and he still serves clients there. Today he works from home in Mowbray, Cape Town, South Africa.

"Corporate identity" refers to a company's look and feel i.e. their logo, official typefaces, colours and other design elements associated with it. The ideal corporate identity development job includes logo and stationary design, such as business card design, folder design and letterhead design.

 
 

 

Logo & stationary design

Riakona Recruitment

Example of logo design and corporate identity development

Mandy Gilder of Johannesburg, commissioned Konrad to design the corporate identity of Riakona Recruitment, based on her then-current company, M-Assignments. This project comprised:

  • Logo design
  • Business card design
  • Letterhead and cover page design
  • Corporate profile design
  • Folder design
  • Compliment slip design
  • Note and note dispenser engraving design
  • E-mail signature
  • Web design
  • T-shirt design
  • ...and more general graphic design.

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Logo and packaging design

Provena Professional

Example of logo design and packaging designA loyal client of ours, Bellville-based Medis Medical, asked us to design a logo for their latest product, ProVena Professional medical hosiery / compression stockings, as well as the packaging design. And we were very happy with the results.

Le Roux Viljoen, the half of Medis we liaised with, later left the company and started OP Africa, for whom we also did design work. OP Africa would then become an Össur distributor.

 

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Logo design

Paarl Discovery Wine Route

Example of logo designPaarl Wine (Paarl Vintners) needed a new logo to modernise their image, so we came up with the "stamp" effect, with vertical lines and wine stains for texture that reminds one of wine and oak vats.

The "wine route" refers of course to the popular area in the Cape Boland in South Africa that includes the sought-after winelands around Stellenbosch, Franschhoek and Paarl.

The concept was partly taken from a version of their logo used on their website.

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Logo & stationary design

ARG Design Architects and Urban Designers

Example of logo design and corporate identity developmentARG Design are architects, urban designers and town planners based in Observatory, Cape Town. Their portfolio includes sustainable, community-driven projects.

At first the client suggested organic, esoteric symbols in green colours which, while accurately describing their philosophy, may have alienated them from the conservative (and sometimes superstitious!) South African market.

We decided to use rectangles to indicate the systematic nature and efficiency of their work. Earthy colours were used to suggest harmony with the environment. To show their aesthetic values, we used thin outlines for the rectangles, and for the logo we used an italic, serif 'AR' for sophistication, and a solid straight 'G' to show reliability.

The business card was printed on recycled card and we went on to design a portfolio for them.

Konrad has since done work for IG Architects, owned by István Gosztola, previously of ARG Design.

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Logo & stationary design

World of AfricaExample of logo design and corporate identity development

André Thomas commissioned Konrad to create a logo, business card and letterhead for his new tourism company, specialising in African tours.

We decided to give the logo a clean, crisp feel to indicate the upmarket target market, yet keep it colourful and African, as German and other tourists come here not for a European tour, but for their vision of what Africa's about.

World of Africa focusses especially on African diversity, giving tourists the true African experience - not only the safari experience, but the urban experience as well.

 

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Logo design

Tharagay Addiction Services

 

Example of logo design

Tharagay House, Cape Town's oldest and most experienced secondary care facility for recovering drug addicts, started expanding during 2012. The Tharagay group would now include a primary care centre, as well as a tertiary care centre.

The decision was based on Kenilworth-based Tharagay House's good name, banking on its reputation to extend its services in a city already well-known for its health tourism.

We created logos for all these new services, keeping the corporate identity tight and recognisable, using different coloured leaves to indicate the cycles of recovery and life, represented as the different seasons. We kept the friendly, handwritten typeface which represents the care centres' soul.

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Logo & stationary design

Rode & Associates Property Consultants

Example of logo design and corporate identity development

An important client of ours, Rode & Associates Property Consultants, based in Bellville, Cape Town, needed a re-design of their logo and full corporate identity. Rode now consisted of several divisions, and a logo was needed for each.

Konrad *loves* these opportunities – there's nothing better than starting with a complete redesign of a company's look and feel, and that inspiration trickles down to all subsequent projects for the client.

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Logo design

Vinotage Fine Wine Merchants

Example of logo designCredit goes to Pieter de Waal, owner of Vinotage for the concept of the logo. Created in a popular Cape "freestyle", the logo represented his connoisseurs' wine shop in Tygerberg, Cape Town.

In South Africa, wine labels and logos traditionally look conservative – we're talking at least a century or two old! So, not wanting to alienate the traditional wine-buying market, we kept the earthy or wine-like colours while using a more nineties Cape Town feel using the font and overall design.

Pieter has a huge love of wine, and this would be the start of his hobby turning into a career. He would later be responsible for the marketing of Paarl Vintners and the Durbanville Wine Valley Association, before leaving to create his popular Hermit on the Hill house wine label, which he runs from Bellville, for which we also did the wine label design.

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Logo design

Lynedoch Development & ARG Design Architects

Example of logo designThe client wanted a logo and brochure that captured the feel of their Lynedoch Eco-Village project outside Stellenbosch: Sustainability, innovation and cost-effectiveness.

We aimed for both the South African and foreign markets. The logo design had to say "green" as well as professional.

 

 

 

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Wine label design

Hermit on the Hill

Example of wine label designA client and old friend of Konrad's, Pieter de Waal (of Vinotage fame), needed a logo that would portray the medieval origins of this Boland house wine.

He needed a label that would say "house wine", something warm, something for friends – he didn't want Nederburgh. So, if you're reminded of "clip art", well, it's supposed to look cheap.

A bit of manipulation to the typeface, a light squiggle to hint at the widely recognised Paarl Mountain where his wine originated from, some careful consideration of colours and there we have it!

Over the years the Hermit on the Hill label changed and Pieter commissioned more wine labels for different variants. It's been wonderful to watch this house wine develop and gain popularity – a true passion of Pieter's.

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Logo design

Kenridge Medical Centre

Example of logo designThe stylised butterfly logo of this health facility indicates wellbeing and the transformation from sickness to health (no offence to caterpillars - they're often more beautiful than their mature counterparts).

Blue is a colour often used in the medical profession. We chose a particular type of blue that was just off centre (compared to the traditional blues), and which suited the bright yellow.

The market for this small medical centre in Durbanville is "family values", but "willing to try something new", more specifically, alternative medicine that is currently booming in Cape Town.

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Logo & stationary design

Chelsea Village Framers & Curiosity Shoppe

Example of logo design

Zeki Hilmi and Sue Gutteridge started this framing business and curiosity shop in Diep River, Cape Town during 2012.

They wanted that antique feel, yet keep it fresh. We decided on the French Provincial look, and extended the identity to window signs and boards, letterheads and business cards. The client was very pleased with the result.

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What our clients say:

 
 
 

Lynette Smit
Marketing manager, Rode & Associates

"A creative genius..."

 

Pieter De Waal
Sole proprietor, Hermit on the Hill Wines

"A stickler for detail, Konrad appreciates the difference between good and great, and won't stop tweaking till the end-product meets his exacting standards.

His offbeat sense of humour, coupled with his ability to transform this into his designs, makes it a pleasure to brainstorm new concepts with him ... (He) ensures that users can easily access and navigate websites created by him.

Konrad has been a key member in developing my brand, and I always look to him for inspiration and creativity."

 

Tania de Maine-Oosthuizen:
Manager, Tharagay Addictions Services

"We love his work, from initial ideas to final designs! What he has done for us, was simple, yet elegant, and beautiful".

 

Zeki Hilmi
Sole proprietor, Chelsea Village Framers and Antique Shoppe

"Konrad creates exceptional websites and illustrations.

We were so thrilled by his work that we commissioned him to design our wedding invitation, which ... he designed for us exactly what we were looking for. All our guests commented, "what an amazing wedding invitation."

He then designed our shop logo, and once again, 'PERFECT'. I recommend Konrad to everybody and will use him in the future again."

 

Sanett Uys
Marketing manager, Colliers International (SA)

"The work Konrad did for us has been outstanding! His customer services are great and his creativity exceptional. He is willing to think out of the box and come up with new ideas ..."

 
     

More services: Cartoons | Caricatures | Illustrations | Technical Illustrations

Website design and contents by Konrad Rode © 1998–2017
Mowbray & Bellville, Cape Town, South Africa

 
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